Ashes of Hope - Experiential 

After the devastating Woolsey and Camp fires in 2018, Chiat\Day gathered ash and charcoal from the affected areas and mixed them into unique paints. Sixty-seven renowned Californian artist made over seventy pieces that were sold in a one-night silent auction event in downtown Los Angeles. 100% of the proceeds were donated to the Wildfire Relief Fund and the LA Fire Foundation. 

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Role - Associate Producer

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Agency - TBWA\Chiat\Day